The absolute first thing you need to do when you have a course website ready is set up your analytics. Analytics software will help you keep track of your website visitors, your marketing campaigns, and everything going on in your LearnWorlds school.

Getting as much information on visitors' demographics and characteristics can get you one step closer to understanding your audience and delivering the right ‘product’.

You can find the Analytics integrations by navigating to Settings ->Integrations -> Analytics from your Admin menu:

1Google Analytics

As a tracking and reporting tool, Google Analytics offers a great resource for customer demographics. With it, you get insightful information on how many people visit your website, as well as where they come from, how long they stay on your site, and how they interact with it.

For more information on how to use Google Analytics with your LearnWorlds school, click here.

2Google Tag Manager

Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags — including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without the need to edit your website code. 

Google Tag Manager allows you to focus on marketing, not coding. And LearnWorlds allows you to import your Google Tags with just a few clicks.

Check this article for how to connect Google Tag Manager with your LearnWorlds school.


Mixpanel is a business analytics service that tracks user interactions with web and mobile applications and offers tools for targeted communication with them. Collected data is used to build custom reports and measure user engagement and retention. It is a more advanced tool than the previous ones, but if used correctly it can improve all aspects of your marketing and sales processes. 

This support article explains how to use Mixpanel with your LearnWorlds school step-by-step.

4Facebook Pixel

Facebook Pixel is a piece of code that can work along with your website enabling you to measure, optimize and build audiences for your ad campaigns. This tool optimizes the preferences of your customers and can help you create an audience that is more likely to respond to what you have to offer and towards which you can advertise. Now, Facebook offers a similar service to Google’s Analytics for tracking and reporting on your visitors. It is essential for both your marketing and reporting needs.

Ready to use Facebook Pixel with your school? Find out how in this article.

Start using our analytics integrations to understand the needs of your school's visitors better, deliver the right courses for your audience and increase your sales!