Efficiently managing email subscribers and effectively sharing newsletters are critical components of any successful online business. In this article, you will explore how Learnworlds simplifies the process, providing you with a seamless solution to effortlessly manage your subscriber base.
Manage Collected leads
Navigate to Marketing → Leads from Pages. There, you can see all the emails fetched from:
- The email grabber forms you have added to your school’s pages or any email subscription popups.
- The lead Marketing forms (available on the Pro trainer plans or higher). You can create your own lead marketing forms that can be used similarly. Keep in mind that in order to use marketing forms for this purpose, it's important that they include the email question and have the respective setting enabled.
Apart from Email, First Name, and Last Name, you can also view:
- Submissions: the number of lead submissions. The email submissions are under a unified lead record.
- Last submission date: the date of the lead's last submission
- Opt-in → YES/NO: refers to the following checkbox "I would like to receive news, tips, tricks, and other promotional material."
- EU USER → YES/NO: refers to if the user is located within Europe (GDPR).
- Tags: generated by the email grabber forms.
If a lead becomes a user, then the tags added via the email grabber forms will not be available for this user (nor appear on the user's card).- Registered as user: indicates whether the user has registered for your school or not.
- Actions: You can delete the lead.
- First and Last name
- Date submitted: Indicates the submission date or dates
- Appears on page: Refers to which page the email grabber is located on.
- Tags
You can filter the email addresses, search for specific contacts or delete them, and export the data in a CSV or XLS format.
Utilize your Leads using Email Marketing Integrations
You can integrate your school with an email marketing platform, such as MailChimp under Settings → Integrations → Email Marketing, to send newsletters or email campaigns to those leads.
If, for example, you wish to synchronize your Mailchimp with the "Leads" emails, then you will have to either create a new list within your Mailchimp account or import the Leads-exported list to an already existing one. Then, go to your Mailchimp settings from your school's integrations and Get your Mailchimp lists (if the account is new), or refresh/update your lists.
As soon as you create your lists and send users' information over to your email marketing platform, future subscribers will be automatically synced with your selected list.
1. You can create a Custom Field for "Tags" from Email Grabbers to be automatically synced with your user profiles in the email integration, along with the Full Name (First Name & Last Name).