Pricing Choices for your Courses and Learning Programs

In this article, we'll dive into the various options for pricing your products, exploring everything from selecting the right payment gateways to crafting enticing promotions and coupons.

Payment Gateways

You need to connect your LearnWorlds site with a payment gateway to start receiving payments for your products. Subscription-based sales or payment plans are supported only through the Stripe payment gateway. 

You can find out more about the Payment Gateways supported in the following article.

Select a Product Price

Determining the optimal price for your products can be a complex task. Setting too high a price may deter potential customers and lead to reduced sales, while choosing a very low price may result in inadequate profitability. Striking the right balance is essential, finding that ideal price point where your product is appealing to your target audience while also generating sufficient revenue from product sales.

For that case, you can consult our respective blog post here.

Pricing Options

In LearnWorlds, there are multiple course pricing options to choose from. You can pick among different types of courses (paid or free), offer a product (learning program or course ) via subscription or payment plan, share a coupon for a discounted price, create price reduction offers, or bundle multiple courses together to sell them all together with a discounted price.

Free course

Free courses (available in our Pro Trainer plans or higher) are an excellent way to attract new customers to your school and give them a glimpse of your work.

Paid course/ Learning Program

With paid products, you can set a fixed price and charge users upon enrollment.

Subscription plans/Installments

Selling your products through Subscriptions or Installments (available in our Pro Trainer plans or higher) means that users will perform an automated recurring payment (in the interval of your choice). 

If you decide to include installments in your products, you can enable the extended enroll/pricing button in your Pricing settings to display all the available options. Otherwise, users can choose their preferred pricing option on the Payment Page.

One-Off Payment

The one-off payment is essentially a one-time charge. The user will purchase the product and pay for it once. This payment is exactly the opposite of the subscription payment, which is a recurring payment.

All your paid products will be eligible to be purchased as one-off purchases unless you set your school to subscriptions only. You can find out more on how to create a subscription-only school here.

Seat Offerings

A Seat Offering is a product consisting of courses and seats. The Seat offering defines the specific products that are included in this product, as well as the number of seats that are available for use. A Seat is a virtual chair and defines the number of users that are allowed to be simultaneously enrolled in the courses included in the Seat Offering. This means that the number of users enrolled in the courses of the Seat offering could be a lot more than the number of seats available, as the functionality allows multiple turnovers of the seats. 

You can find more information about seat offerings here.

User Groups

User Groups in LearnWorlds help you organize and manage users. They’re ideal for internal training, targeted course access, or personalized communication. You can add users manually, through bulk upload, or automatically with rules, and assign a Group Manager to oversee each group. This feature simplifies user management and allows you to deliver tailored learning experiences at scale.

Offers

LearnWorlds offers three main types of promotional tools to help you market your products: auto-applied discounts, coupons, and bundles. 

Auto-applied discounts automatically reduce the product price and display the new pricing directly on the course, bundle, or subscription page—perfect for simple, time-limited offers. 

Bundles allow you to combine multiple courses into a single product at a reduced price, encouraging learners to purchase more at once while increasing the perceived value.

Coupons are code-based discounts applied at checkout and are ideal for creating exclusive offers, encouraging impulse purchases, or reactivating past customers. You can also use them to give free access to private courses, run influencer campaigns, or distribute bulk codes in newsletters or affiliate promotions. 

Learn more about selling private courses and generating coupon-based payment links here.

Availability per plan

*Subscription based learning programs are available on the Learning Center plan or higher.