Search Engine Optimization (SEO) for your website (and courses) is essential if you wish to build your reputation, rank higher in search results, and get valuable – essentially free – organic traffic.
You can see the process of configuring your courses' SEO settings in the following steps:
1. Navigate to the course you want to configure the SEO settings, and click on the Settings tab. Scroll down until you reach the SEO live preview segment.
This is a preview of how your course will look like as one of Google’s search results. By doing that you are making sure that you know exactly the details you convey to potential students searching online for your course.
If you are not sure how SEO works yet, you can let us decide the most important information of your course and Automatically extract Course SEO by turning the switch to on.
2. If you want to manually control which SEO information you want your users to see, you can see the Create Course SEO manually segment.
Here you can do the following actions:
a. Change the SEO title of your course
This is important because you might want to promote your course with a different, catchier, more SEO-friendly name than the one you have currently given to it. Course names can be intimidating and difficult to promote, however, with this option, you can make sure that you get the best of both worlds.
b. Change the SEO Description of your course
This can remain the same as the description you are already using for your course or you can come up with a new, shorter description that will be easier to catch the potential students’ interest and make them visit your school.
c. Add SEO Keywords for your course
The keywords added to your course will make it easier for it to rise in the SEO ranks of google. Those keywords, when used for an online search, will make sure they point potential users in the right direction. General keywords can work, however, remember to stay loyal to your brand and target group, and try to predict how your users are thinking in terms of online searching to make the best out of this feature.
d. Change your SEO Image
This is the image that will appear when your users share the URL of your course on the most popular, social media sites. Make sure that this image is unique, interesting, and representative of your course. After all, when you or other users start sharing your course on their online profiles, this will be the first impression your users will have of your course.
Note: You are also able to optimize your pages' SEO, by navigating to your Site Builder, choosing your page, and clicking on Page → Page SEO.