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How to Whitelabel your LearnWorlds School Email

Pro Trainer
Learning Center
High Volume & Corporate

When communicating with users, it is important to maintain brand consistency to build trust with your audience. Personalizing your emails is an essential part of the white labeling process. 

White labeling allows you to tailor your school's communication system by incorporating names and addresses affiliated with your organization to reinforce your brand's identity. You can set up a custom sender's email address ("from" email) for all notifications and emails sent to users from your school, like "," as part of this customization process. 

Keep in mind that when it comes to the reply address of the notification emails, this will be set according to the Contact e-mail specified in your school’s settings.

In this article, we will dive into whitelabeling your sender's email. 

White labeling the sender's email is a prerequisite for using the mass emails feature.

To Whitelabel your emails:

1. Navigate to Settings → School Settings → Site Email & Domain → Email Domain.

2. On the Change Sender Email field, enter the desirable name and domain. Using a new subdomain, such as "," is recommended. Additionally, it is advisable that the sender's email address exists and can receive emails.

3. Click Change Sender Email to verify the email.

4. The system will show some DNS records that have been created automatically for the email address you chose.

5. You need to navigate to your DNS provider and create the respective DNS records. You can check the type of record you need in the first column, and copy the hostname under the name/ host field of your record. 

Note: The DNS records that appear within the school show the final value each record should have. Most domain providers automatically add the naked domain to the DNS record. In these cases, you don't have to add it as part of the hostname value. For TXT and MX records, you can leave the Hostname blank or add @.

a. Go to your DNS provider. For example:  




Google Domains


b. Add the TXT records as displayed in the previous step. For more information on how to create a TXT record, you can contact the Support Team of your domain provider or visit their Knowledge Base. 

  • Some DNS providers do not allow more than 255 characters as value. You may follow this article to split the DKIM string into 3 parts.
  • If you already have an SPF record defined then just add 

c. (Optional) If there are no MX records already defined in your DNS provider, then it is recommended to add the MX record. Some mail servers might need it to process received emails.

d. Add the CNAME record for tracking (this is necessary for tracking opens, clicks, and unsubscribed).

Note: If you use Cloudflare for your DNS records remember that the CNAME record should be set as "DNS only"  

5. Once you make these DNS modifications, it can take 24-48 hours for those changes to propagate. Click on verify domain to finalize the process. 

  • You can change the sender name on the Default Sender Email field later if you wish. If you want to change the domain as well, you need to follow the steps again on your new DNS provider.
  • The sender's email functions independently of whether there’s a custom domain already configured in the school. 
  • The sender's email can consist of a different domain from the custom domain of the school. 

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