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How to Offer free Learning Material as a Lead Magnet

School visitors view your Home page, get interested in your content but for some reason hesitate to become registered members of your academic community. Wouldn’t it be great to have a freebie and catch their attention?

You can attract new enrollments from the already registered users by offering free sections in paid courses to showcase your content. Of course, you can offer an entirely free course.  

To attract visitors, we suggest adding an Email Grabber section or widget on your home or other preferred pages to attract users so they will submit their email addresses and directly download free material with useful information like a pdf, a video, or any other file you wish.

Add an Email grabber section

Navigate to the page you wish to add the lead magnet (e.g. your Home page) and select your Email grabber. You may edit the title, button, and checkbox text fields, make them attractive to visitors to rush in typing in their email address, and get a free glimpse of your content. For example, you could type "Get a free Ebook TODAY" to attract attention. 

Tag lead

By clicking on Edit form you can also create a Tag Lead for your users with a title indicating the page of the Email Grabber section, so for example you might want to offer a Lead Magnet on your Home page, a Study Companion on your Course Catalogue page, or a “Newsletter” on your Contact page.

By using tags can filter later the contacts that have submitted their details, from Marketing → Marketing tools → Leads from Pages. You can learn more about how to utilize the gathered leads, by checking this article.

After-submit editing view

You may modify the after-submit message (the “Thank you” text field) and create a link for the free content you offer. Click on Edit Form on your Email Grabber template, then switch the Editing view to After submit

The “freebie” can be linked in the Thank you text, or you could rephrase it to Grab your Ebook here! with an On-click Action, as a Google Drive, Dropbox, or WeTransfer file. For more information on how to use links, check this relevant article. 

You can also set an action to be generated after users submit their information in the Email Grabber form. Click on the drop-down menu from Redirect on submit to view all the actions. You can for example use a URL to redirect users to a Google Drive link with a free digital file, or redirect users to a Paid Course with a Free section on Course Activity.

You are ready to gather leads with a freebie as a magnet.


  • You can redirect users when they submit their email to any external URL.
  • You can also gather leads with a freebie as a lead magnet by creating an Email popup and redirecting users when submitting their email to your Free material. 
  • You can also use Marketing Forms as a lead magnet, by selecting the "Lead Capture" form template, and on the "After Submission" settings to redirect users to your free material. You can also enable the setting to save the data in the "Leads from Pages" table.

Offer Downloadable Material

If you wish to offer downloadable material in your Email Grabber you can upload the respective file/document to the cloud service Google Drive.

Note: Make sure your file's visibility in Google Drive is set to "Anyone with the link". If it's set to "Restricted" then only people who are logged in to Google and have been granted access to the file will be able to open the direct link (which probably isn't what you want).

Once you upload it and you make sure it is public to everyone, you need to copy the shareable Google Drive URL (e.g

Back to the Email Grabber in your school, you can add an on-click action (URL on-click action), to a button or text that users will click in order to download the material. Paste the copied Google Drive URL and Save your changes. 

Users will be able to open the file in Google Drive and download it to their devices.

If you wish the users to click on the button or text, etc and download the material directly, then you can transform your Google Drive links to direct download links here:

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