FullStory is a digital experience analytics platform that helps you gain a deep understanding of how users interact with your LearnWorlds school. It offers powerful session replay, heatmaps, and detailed event tracking features, allowing you to identify friction points, optimize your courses, and enhance the overall user experience.
By integrating FullStory with LearnWorlds, you can track user behavior in real-time, replay user sessions, and use actionable insights to improve course engagement and conversions.
Examples/Use Cases
Here are some examples of how FullStory can be used to improve your LearnWorlds school:
- Identify usability issues: Replay user sessions to observe where users struggle when navigating courses or completing actions (e.g., course enrollments or quiz submissions).
- Monitor user drop-offs: Track where users abandon courses or leave checkout pages to help reduce drop-off rates.
- Improve user flows: Use heatmaps to see which areas users interact with most and rearrange course elements accordingly for better navigation.
- Optimize marketing funnels: Track key events (e.g., clicking a “Start Free Trial” button) and measure how users progress through your sales funnel.
- Enhance onboarding processes: Replay sessions of new users to understand their first-time experience and improve your onboarding steps.
In this article, we will guide you through the steps required to enable and set up FullStory in your LearnWorlds admin interface.
Prerequisites
Before you begin, make sure you have:
- A FullStory account – You’ll need your FullStory script to complete the integration.
- User consent for cookies – Users must consent to analytics cookies for FullStory to collect data, ensuring compliance with GDPR.
Integrate FullStory with LearnWorlds
Before you begin, make sure to create an account in FullStory. You can find more details here.
1. In your LearnWorlds school, go to Settings → Integrations → Analytics.
2. Locate the FullStory integration and activate it.
3. Enter your FullStory script. To locate this, navigate to your FullStory Account → Settings → Fullstory Setup → Install your Fullstory and click on copy.
4. Back to your school, once you have entered your script, click the Save button
How FullStory Works with LearnWorlds
Once integrated, FullStory collects various types of data to help you analyze and optimize the user experience in your school:
- Session Replay: Replay user sessions to see exactly how users interact with your school, including navigation, clicks, and form submissions.
- Heatmaps: Visualize user interaction patterns on your website to identify areas of interest or elements that need improvement.
- Event Tracking: Track key events (e.g., course completions, quiz attempts, or purchases) to monitor user behavior and conversion rates.
- Error Monitoring: Detect technical issues such as slow-loading pages or JavaScript errors, and take action to resolve them quickly.
- Insights & Reporting: Use FullStory’s insights and reports to identify opportunities for improving the overall learning experience and increasing engagement.
Ad-blockers might block tracking: If you notice missing data, it may be due to users using ad-blockers or privacy-focused browser extensions. Ask users to disable these extensions for accurate tracking.Troubleshooting
If you encounter any issues while setting up the FullStory integration, here’s what to check:
- Integration status: Ensure it's activated, and the correct tracking code is entered.
- User consent: Verify that users have accepted analytics cookies for FullStory tracking to work.
- Ad-blockers: Advise users to disable ad-blockers or browser extensions that might interfere with FullStory’s tracking script.
- Campaign status in FullStory: Make sure your FullStory account is active and properly set up to receive data from your LearnWorlds school.
For detailed documentation on FullStory setup and advanced features, visit the FullStory Help Center.