Video is one of the most powerful tools for course creators, as they create a more engaging sensory experience. With video statistics, every school administrator can view and evaluate the users' viewing behavior but also identify weak and drop-off points.
You may access the "video stat" icon in two different ways:
a. The Video Library
Navigate to the course in which you wish to monitor video statistics and select the Video Library tab. The video stats icon is on the top right of each video.
b. Course Contents
Select the course and choose the Contents tab. By hovering your mouse over the video learning activity you will find the video stats icon.
Both options will open the same video statistics window. These are the statistics data you can retrieve.
1. Average Engagement
Average engagement shows how much of a video your students have watched. It is calculated by taking the number of hours watched divided by the Total Plays when multiplied by Video Length.
2. Total Plays
This is the number of times a video has been played/watched. It is a cumulative number and a unique student might add multiple plays to this number by rewatching your lectures.
3. Play Rate
The play rate describes how many times was the video started over how many times the page has been visited. This is for cases where you have disabled video autoplay for your courses, and the student needs to click to play the video.
4. Engagement Graph
The engagement graph allows you to see how your audience is watching your video. You can see which sections of your video are being watched multiple times and where the students drop off. Spikes and drop-offs are highly important points.
Spikes can indicate interest or a difficult point for a student, while drop-offs can signal the loss of interest, a tiresome subject, or a call to action towards another page of your school.
Viewers – How many people watched up to what percentage of the video.
Rewatches – Points on a video that has been watched multiple times.
Heatmaps are a second-by-second representation of your students’ watching journey. They are color-coded based on how many times a student rewatched part of the video. They can be used to drill down to an individual student’s viewing and intervene if needed. You will also be able to see detailed information such as:
- The name or email of a student
- The location
- Device information
- The percentage of the video they have viewed (completion)
- Skipped parts (white graph)
- Page/course unit they have watched the video
- Last watched date/time
- If you have enabled the GDPR Toolkit in your school, the users will need to accept the Analytics cookies in order for you to view their username in video analytics. If the user has excluded the "Analytics" cookies, they will be recorded as "School Member" in video analytics, instead of their actual username.
- This feature is available only for videos that are uploaded on the LearnWorlds platform and for schools that were created from January 2019.
You can check all of the interactive Video Editors' features and availability per plan here.