Active Campaign is a strong marketing automation platform with which you can sync your school users and leads with your email lists and also take advantage of the benefits of e-mail marketing and increase your school's conversion rates.


If you are interested in connecting your school with one of the available email integrations,  you should first navigate to Integrations->E-mail Marketing



There you will be able to choose the most preferable tool and create your school’s e-mail campaigns:  Mailchimp, Active Campaign, AWeber or ConvertKit.



Let’s see now the steps that need to be followed for the Active Campaign activation. :)


1 Navigate to the respective tab and click on “Activate” checkbox. After doing that you will notice that there will appear some new fields: “ActiveCampaign API key” and  “ActiveCampaign API Url”


2 In order to fill these fields open your ActiveCampaign account and navigate to Settings->Developer


3 In the Developer page use the ctrl + C keyboard shortcut, to copy the API key and API Url


4 Return to your school and paste them to respective the fields and click "Save"

5Now that your ActiveCampaign account is activated click on “Get my ActiveCampaign lists” to let your school know about your existing lists. If you want to know how to create an ActiveCampaign List click here.






6 If you wish to have every registered user added in a specific ActiveCampaign List, below in the area “Import your users to an ActiveCampaign List” you will be able to select the list from the drop-down menu and your users will be automatically imported.





7 If you have added in your school’s pages a “Get Email” template with ActiveCampaign you will be able to add the collected leads to one of your lists. In the area “Import your leads to an ActiveCampaign list” just select the preferable list from the drop-down menu.

Once a user submits their email, then the selected list will be automatically updated.


8 After activating the ActiveCampaign integration for the first time in your school or before running a new campaign, remember to send all your lists’ info to ActiveCampaign by clicking on the respective button.


Note: On a daily basis at 6 am UTC, your lists are synchronized automatically. However, you can click on "Send everything to Active Campaign"  in case you want to update your lists during the day (and they will have all the latest info about your LearnWorlds users, leads, and their courses).


9 By sending everything to ActiveCampaign you also update the “Custom Fields” needed to create advanced segments for your email marketing. Learn how to create or edit the custom fields here


Note: We would suggest first setting up  the custom fields in your account and then to proceed to the sync of the users with your school.