SEO, short for Search Engine Optimization, refers to the strategy of enhancing both the quantity and quality of traffic directed to your school and courses via organic search engine results.
Here are several steps you should take to achieve the best SEO optimization:
1. We suggest you de-activating the Automatically extract Course SEO option, in the Settings tab of your courses and include all the relevant keywords. You can find more information, in our respective article.
2. You can add metadata to your school pages.
3. You can submit a sitemap for your school, by following the instructions here.
4. To increase your school's rank, you can take advantage of our built-in blog and write keyword-optimized blog articles. You can search on Google for the keywords you want and, based on the results, you can write the relevant articles and also see the recommended ones.
5. You will need to start getting backlinks. Backlinks you earn are an essential component of off-site SEO – the more you can get the more chances you have to surface on search engine result pages.
6. You can find more information on the analytics tools provided by LearnWorlds, as well as why and how you should use them, by checking out the articles below:
8. You can verify your school with Google.
If you are interested in learning more about SEO, sitemaps, page metadata, and Backlinks, you can check our blog post here: Creators’ Guide to SEO Success.In general, keep in mind that achieving SEO results is not an easy task, having in mind the number of competitors, i.e. those who want to be positioned for the same keywords. Search engine optimization is long-term work, which might need months to show any signs of improvement, as it requires systematic, tactical, and precise endeavor.