School visitors view your Home page, get interested in your content but for some reason hesitate to become registered members of your academic community.
Wouldn’t it be great to have a freebie and catch their attention?
Yes? Let’s see the procedure we suggest for visitors that are not enrolled in your school.
We should note here, that you can also attract new enrollments from the already registered users by offering free courses or maybe free sections of paid courses to showcase your content.
You may learn more about the free courses marketing strategy by clicking here.
To attract visitors, we suggest adding an Email Grabber section on your Home or other preferred page and tempt them to enter their email address to directly download free material with useful information like a pdf, a video, or any other file you wish.
First, you need to navigate to the page you wish to add the lead magnet (e.g. your Home page) and select your preferred section by clicking on "+ Add section"
and further modify its appearance, according to your preferences.
You can find more information on editing templates, by clicking here.
Now it's time to create the “magnet”.
You may edit the title, button, and checkbox text fields, make them attractive to visitors to rush in typing in their email address, and get a free glimpse of your content.
By clicking on the empty email field and clicking on "Edit Form", you can also create a tag
with a title indicating the page of the Email Grabber template, so for example you might want to offer a “Lead Magnet” on your Home page, a “Study Companion” on your Course Catalogue page, or a “Newsletter” on your Contact page.
By using tags you’ll easily filter later the contacts that have submitted their details, from the "Marketing"- "Marketing tools" - "Leads from Pages" menu of your admin panel.
Now you may modify the “Thank you” text field and create a link for the free content you’ll offer.
Click on the "Edit Form" button on your Email Grabber template, then switch the Editing view to "After submit".
The “freebie” can be linked in the “Thank you” text, with an On click Action, as a Google Drive, DropBox, or WeTransfer file.
Yeap! Now you are ready to gather leads with a freebie as magnet
You can learn more on how to utilize the gathered leads, by checking this article!