A coupon is a voucher entitling the holder to a discount for a particular product/course/service and on which you can set an expiration date for more controlled promotion. Coupons promote a solid offer to a potential customer, encourage impulse buying and with them you can both attract new clients or reactivate old ones into buying new online courses. With LearnWorlds Promotions you can issue discount coupons, making it easier than ever to promote and market your courses to your students through multiple marketing channels. Very easily you can create discounts in % of fixed $ amounts, set expiry dates and create multiple coupon codes to better control the source of your customers. Here is how you can do it.

1 To create a new coupon click on "Marketing tools" -> " Course/Bundle Promotions" in the Admin menu.

2 Click on the "Create course promotion" button.

3 Give an easy-to-remember name to your promotion.

4 Choose the type of your promotion (percentage % or fixed $ amount) and fill-in the value.

5 Select the courses for which the promotion will apply.

6 Then, you have to create one or more sets of actual coupon codes for this promotion. Creating separate sets of coupons gives you more control over how you distribute them (e.g. to different customer segments, through different channels,seasonal promotions, etc.) and can better monitor the effectiveness of each coupon/promotion.

  • add a coupon code (Note: Coupon codes are case sensitive so make sure your learners copy the code exactly as it is)
  • set the maximum number of times this coupon can be used
  • set an expiration date for the coupon

Always remember to click on the "Create coupon" button before proceeding forward.

7 You can also generate a big number of unique Coupons by Generating bulk Coupons. To do that, first you add a prefix that can be something that represents your Promotion, then the maximum amount of redemptions, and lastly the date that your Promotion will expire.


Like before, remember to click on the "Generate bulk coupons" button before continuing.

8 Click "Save coupon".

It is very important to click the second save button since this is the only step that finalizes the promotion coupon and stores it to your promotions list!! Otherwise your coupon will be discarded and you will have to start the process from scratch.

9 Now, you will see two different rows. The first one is the Coupons that we created first. The code is the name you can see in front of the Coupon. Now, right below, it's the Bulk coupons row. To get access to these Coupons, you have to download an .xls file (Microsoft Excel and Google Sheet can edit these files) and then find all the unique codes the "Generate bulk coupons" button generated.

So now that you know how, all that is left for you is to create your delicious coupons on your Learnworlds school and sell your amazing courses!