The Facebook Pixel is a code snippet that allows you to track, enhance, and create target audiences for your advertising efforts. With the Facebook pixel, you can utilize user interactions on your website across various devices to improve the effectiveness of your Facebook ad campaigns.
With the Facebook pixel, you can:
- Measure cross-device conversions: See how your customers are moving between devices before they convert.
- Optimize delivery to people likely to take action: Ensure your ads are being seen by people most likely to take the action you want them to take, like a purchase or fill out a form.
- Automatically build audiences for website visitors to retarget: Create Custom Audiences for people who take specific actions on your website, like visited a product page, added to a cart, or purchased a product.
- Create Lookalike Audiences: Find more people who are similar to your best customers.
- Run dynamic product ads: Create relevant and timely ads on Facebook based on the products people have visited on your website.
- Access Audience Insights: Get rich insights about the people who visit your website.
LearnWorlds sends the following events to Facebook for better tracking, optimization, and measuring of your users' activity:
PageView - It has the ability to capture your website traffic so that you can create Website Custom Audiences with the data. It tracks pages and where a visitor has been on your website
CompleteRegistration - When a user registers to the school, this event also contains data about the type of registration if it is a social or email login (ex. Facebook, Twitter, LinkedIn, or email).
Purchase - When a purchase is made, the product name, id, type (course, bundle), price, and currency are sent as well.
Lead - When a user starts a free trial in a subscription plan
In this article, we will learn how to create and add a Facebook Pixel to your LearnWorlds school.
Create a Facebook Pixel
1. Visit the Facebook Pixel page using your Facebook account, and go to Events Manager.
2. Click the green plus + icon to Connect data sources, select Web, and Connect.
3. Add your dataset name and click on Create.
4. Enter your website URL and click on Check.
5. Choose the “Do it yourself” option and click on Next.
6. Choose to connect with Meta Pixel only and click on Next.
7. Go to Data Sources and choose the one you created
8. Click on Set up meta pixel
. Click on Install Code Manually.
You will need to find the fbq function and copy (Ctrl+c) the 15digit code or 16digit code next to 'init' looks like '1125058001248196'.
Activate Facebook Pixel integration
1. Go to Settings → Integrations → Analytics.
2. Activate Facebook Pixel and paste the tracking code of this integration in the appropriate text field.
3. Click on Save to save your changes.
- To learn how to create a Facebook pixel, click here.
- Users will need to accept the Marketing Cookies, for Facebook pixel to work properly.