White labeling is an important process that allows you to customize your school's communication system by using your organization's branding. This feature brings value by enabling you to personalize emails and notifications with a custom sender's email address, helping build trust and brand consistency with your audience. For example, you can set up a sender's email like "noreply@academy.com" for all communications from your school.
This feature ensures that all notifications and mass emails sent from your school reflect your branding. Additionally, the reply address for notification emails is automatically set to the "Contact email" specified in your school’s settings.
Use Cases:
- Build brand trust by sending emails from your own domain.
- Personalize email communications with your organization’s identity.
- Ensure consistency in all email interactions with students and users.
- Use custom domains for mass emails and notifications.
- Improve the professionalism of your communications.
In this article, we will dive into whitelabeling your sender's email.
| White labeling the sender's email is a prerequisite for using the mass emails feature. |
Steps to Whitelabel Your Emails
1. Navigate to Settings → School Settings → Site Email & Domain → Email Domain.
2. On the Change Sender Email field, enter the desirable name and domain. Using a new subdomain, such as "email.academy.com," is recommended. Additionally, it is advisable that the sender's email address exists and can receive emails.
3. Click Change Sender Email to verify the email.
4. The system will show some DNS records that have been created automatically for the email address you chose.
5. Go to your DNS provider and create the respective DNS records. You can check the type of record you need in the first column, and copy the hostname under the name/ host field of your record.
Note: The DNS records shown in your school provide the final values for each record. Some domain providers automatically add the root domain to the DNS record, so you might not need to include it in the hostname. For TXT and MX records, leave the hostname field blank or use "@".
b. Add the TXT records as displayed in the previous step. For more information on how to create a TXT record, you can contact the Support Team of your domain provider or visit their Knowledge Base.
- Some DNS providers do not allow more than 255 characters as value. You may follow this article to split the DKIM string into 3 parts.
- If you already have an SPF record defined then just add include:mailgun.org
c. (Optional) If there are no MX records already defined in your DNS provider, then it is recommended to add the MX record. Some mail servers might need it to process received emails.
d. Add the CNAME record for tracking (this is necessary for tracking opens, clicks, and unsubscribed).
Note: If you use Cloudflare for your DNS records remember that the CNAME record should be set as "DNS only" 
5. Once you make these DNS modifications, it can take 24-48 hours for those changes to propagate. Click on verify domain to finalize the process.
- You can change the sender name on the Default Sender Email field later if you wish. If you want to change the domain as well, you need to follow the steps again on your new DNS provider.
- The sender's email functions independently of whether there’s a custom domain already configured in the school.
- The sender's email can consist of a different domain from the custom domain of the school.