With PayPal Express, the default behavior is set to ask customers to login into PayPal (or create a PayPal Account of their own). But you may not want this to be the first thing that your customers will see (because the option to pay with a credit card might be hidden below the fold, which might lead to the customers becoming frustrated and abandoning the checkout. Instead, you want customers to be able to directly add their credit card info and pay you right away!
In order to do this you need to make the following change in your PayPal account:
Note: In some countries, even with a Business account, PayPal will require your customers to pay using a PayPal account. To confirm this, please contact your local PayPal support team.
This function is only available if you have linked your credit card to your PayPal account.
1 Login to your PayPal account on PayPal.com.
2 Click Profile.
3 Click Profile and settings.
4 Click My selling tools.
5 Next to Website Preferences, click Update.
6 Set "PayPal Account Optional" to On.
7 To finish the process click Save at the bottom of page.