Meta tags are snippets of text that describe a webpage's content. Although they don't appear on the webpage itself, they are embedded in the HTML code. LearnWorlds utilizes these tags to enhance how your content appears when shared on social media sites.
In this article, we will delve into meta tags and explore how to optimize your website and pages for search engines (SEO).
Will Meta Tags help with SEO?
Meta tags can improve the CTR (click-through rate) of a search engine result, which plays a big role in attracting students and improving your overall search engine rankings.
- Title Tag - This is the title you can see at your Browser Tabs. Google (and other search engines) will use that as the title of your page.
- Meta Description - A short description of the contents of the page. It is what commonly appears underneath the blue clickable links on a search engine results page
- Meta Keywords - Used to identify important words or categories. While they are not widely used by Google anymore, they could help with other search engines & social network indexing.
Meta tags also help search engines identify the content of your page, however, make sure that your meta tags accurately reflect the content of your pages: today’s search engines are too smart to be tricked by staffing your page with irrelevant keywords.
- Meta descriptions can be any length, but search engines generally show only 160 characters. Better keep it shorter than 160 characters.
- Sometimes, a search engine will choose its own description of the page based on what is more relevant to the search query (the text that someone was looking for).
Will Meta Tags help with Social Media Sharing?
Another reason to choose carefully your meta tags is that virtually all social sharing sites, use a page's meta description tag as the description that appears when the page is shared. Without a meta description, they may just use the first text they can find. Depending on the first text on your page, this might not create a good user experience.
However, social media sites use even more metadata tags (called Open Graph meta tags, a standard created by none other than Facebook). LearnWorlds automatically creates all the meta tags needed for all major social media sites to make sure that you get the best possible performance of your links on social media.
Metadata can be edited for all external pages of your LearnWorlds school (i.e. pages that users can reach when they are logged out).Optimize your Site for Search Engines and Users
To optimize your Site SEO, navigate to Website → Design → Edit website → Site → Site SEO.
Search Indexing Control
Under Search indexing, you can:
- Allow search engines to crawl your school: Make your site discoverable by search engines, with the option to exclude individual pages (from Page → Page SEO).
- Hide your school from search engines: Prevent indexing until you’re ready to launch.
Product Prices Management
Under Product prices, you can:
- Include prices in product metadata: Display course prices in search results and digital channels for better visibility.
- Exclude prices from all product metadata: Keep pricing information private until you decide to share it.
Optimize your Pages for Search Engines and Users
1. Go to Website → Design → Edit School Site.
2. Select the page you wish by clicking on Page or locate it under your Manage Pages.
3. Click on Page → Page SEO. You can:
- Edit the SEO title of the page. The SEO title will also be reflected as the name of your browser's tab.
- Choose the image you wish to be shown when the page is shared.
Note: Use images that are at least 1280 x 720 pixels for the best display on high-resolution devices and also, your images can be up to 8MB in size.
- Add the SEO description of the page.
- Add Keywords for SEO.
- View the SEO Live Preview.
- Choose to exclude the page from the SEO sitemap.
